Email marketing (EDM)

If used correctly, opt in email marketing can offer you great benefits. They include:

• Quicker and cheaper to create than offline direct communication.
• Speed of (two-way) response.
• Targeting according to user preferences.
• Personalisation.
• Immediately trackable and measurable.
• The "buzz" factor - users can share the message with others at the click of a button.
• Niche areas of interest can be reached.

We place strong emphasis on opt in email marketing - that is the recipient has given permission for material to be sent to their email address.

And we provide a range of opt in email marketing services. They include:

Email Consultancy

We provide consultancy services to help you gain maximum benefit from opt in email marketing initiatives. This includes contact database integration, contact acquisition, contact retention, targeting and segmentation as well as campaign creatives, deployment and measurement.

Email Copywriting

Using our copywriters with extensive editorial and marketing skills, we can maximise the textual content of your opt in email marketing initiatives for greatest effect.

Also see Web Copywriting.

Email Creatives

Using our designers and copywriters, we can create effective plain text and/or HTML content for delivery by email. In addition, we can create custom web-based "landing" sites and pages focused on the campaign content.

Email Management and Delivery

We use cutting-edge technology to manage and deliver your opt in email marketing campaigns.

Email Usage Reporting

We analyse and report on usage, clickthroughs, opens, trends, subscriptions, unsubscriptions etc.

Email Acquisition

Using various techniques, we help you to build and maintain in-house opt in email marketing mailing lists.

Contact MediaCo to find out more about our email marketing services.