The power of Facebook marketing and advertising

With 500 million members worldwide and two million in Singapore alone, Facebook provides companies with the ideal opportunity to reach an extremely wide-ranging potential customer base.

And our experienced and highly skilled team can provide you with a social media marketing strategy which encompasses an expertly devised and managed Facebook marketing and advertising plan.

Measured by global monthly active users, Facebook is far and away the most used social networking website on the Internet.

Through the success of the movie The Social Network - starring Jesse Eisenberg and Justin Timberlake and telling the story of the website's founding - Facebook has also, without a doubt, become a major pop culture phenomenon.

The site's supreme popularity - which has thrust the verb 'to Facebook' into the popular lexicon and the online version of Merriam-Webster's dictionary no less! - is simply undeniable.

50% of the website's half a billion registered users log on every single day and, in total, people spend over 700 billion minutes each month on Facebook - making Facebook marketing and Facebook advertising an invaluable commodity.

Making the most of Facebook marketing

With half a billion enthusiastic adherents, Facebook has become an obligatory point of presence for businesses in Singapore. Facebook marketing allows your business to build relationships with potential customers by engaging with them on a regular basis.

With Facebook marketing, your brand can be at the forefront of people's minds every day, by maintaining a constant, interesting and engaging presence in their status update feed.

A social media marketing strategy developed by our team will include the launch, design and content management of your Facebook page.

We can grow your fan (or like) base by formulating fresh, exciting and engaging status update content that people can't get elsewhere and which encourages interaction between your fans.

We can also optimize your page for search, develop branded applications and respond speedily to your fans' comments, to make sure your Facebook page is working for you as a publicity and commerce generating tool.

The unrivalled reach of Facebook advertising

Facebook adverts can help you pinpoint and reach your intended audience - within the social network's 500 million users - with engaging advertising.

Facebook advertising is highly targeted, in that you can select your audience by age, location, interests and hobbies - something which is, of course, impossible with many other forms of traditional advertising.

Having said all this, however, the greatest challenge of Facebook advertising is maximising the efficiency of your adverts. In a nutshell, this means getting as many people to like your fan page for as low a budget as possible.

Our experienced social media team can help you build a flourishing online community around your business - a community of people who are swapping thoughts, ideas and positive recommendations about your brand every day - by implementing an effective social media advertising strategy.

Once the strategy is in place, we will then devote time and effort to testing, analysing, monitoring and tweaking your adverts until they're of optimum value to your Facebook page and your business.