Searching - It all begins with words

Identifying and evaluating the search terms that searchers actually use, and convert for you, is critical to delivering relevant traffic through your online search marketing. From increased brand visibility to converting customers it all develops from the keyphrase used within the search engines.

Keyphrase Identification

To identify potential search terms we use data from the search engines and in-house tools to define a primary set of phrases. These are then expanded through the consideration of synonyms, word stems, geographical targeting and relevant modifiers.

Search Volume Projection

The number of actual searches conducted for your potential search phrase is evaluated to prioritise phrases that deliver targeted traffic. Strategic PPC can also be used to obtain custom conversion data specific to your site.

Keyphrase Analysis

The level of competition online for a phrase requires to be considered when defining keyphrase targeting. Usage of our in-house tools calculates this based on data from the search engines, for a number of factors relating specifically to sites being optimised for the target keyphrase.

Evaluation of this data delivers a keyphrase profile with quick-wins and longer term strategic phrases identified.

For detailed keyphrase research analysis of your search terms Contact MediaCo.