Search Engine optimization (SEO)

Your Search Engine optimization (SEO) strategy requires to cover a range of activities. Depending on your current positioning, it should include some or all of:

Pre-optimization

• Comprehensive site crawl and in-depth Diagnostic Report regarding search engine accessibility.
  or
• Collaboration with your web developers in the case of a new website or redevelopment.
• Assessment of any previous SEO activity.
• Keyphrase research to identify those phrases most relevant to your information, products or services.
• Keyphrase analysis to determine which phrases to target (based on user search data, competitiveness, current positioning etc).
  

On-page optimization

• Copywriting of new material or editing existing text to build the relevance of the content on your web pages, including synonyms, word stemming, associations and components.
• Development of Page Titles, Meta Tags and other page code elements to send the correct signals to the search engines regarding your topics and themes.
• Crafting of internal links and sub-editing page copy in a fashion that is most effective for search engine optimization purposes.
  

Also see Website Copywriting.

On-site optimization

• Site structure.
• URLs.
• Navigation.
• Crawl depth.
• Internal linking.
• W3C validation.
• File size.
• Server Performance.
• Scripts.
• And more

Off-page optimization

• Link Audit and Analysis, revealing
  
• Sites which already link to your website.
• All sites linking to your online competitors.
• Sites which link to multiple online competitors.

• Multi-channel link building, featuring
  
• Article syndication.
• Blogosphere interaction.
• Complementary websites.
• General and industry-specific information sources.
• Link strengthening through cross-referencing.
• Online Press Release campaigns.
• Publishers advertorials.
• Social bookmarking.
• Social networks.
  

Also see Link Building and Off-Site optimization.

Measurement and Reporting

To identify:

• How your site is ranking for targeted keywords/phrases in the major search engines.
• Ranking trends across time.

Contact MediaCo for comprehensive search engine optimization (SEO) services.