SEO - Search Engine optimization
Your natural search strategy requires to cover a range of activities. Depending on your current rank within the search engine results it should include some or all of:
Pre-optimization
- Comprehensive SEO site crawl and in-depth Diagnostic Report regarding search engine accessibility.
or - Collaboration with your web developers in the case of a new website or redevelopment.
- Assessment of any previous SEO activity.
- Keyphrase research to identify those phrases most relevant to your information, products or services.
- Keyphrase analysis to determine which phrases to target (based on user search data, competitiveness, current positioning etc).
On-page optimization
- Copywriting of new material or editing existing text to build the relevance of the content on your web pages, including synonyms, word stemming, associations and components.
- Development of Page Titles, Meta Tags and other page code elements to send the correct signals to the search engines regarding your topics and themes.
- Crafting of internal links and sub-editing page copy in a fashion that is most effective for search engine visibility.
Also see Website Copywriting.
On-site optimization
- Site structure.
- URLs.
- Navigation.
- Crawl depth.
- Internal linking.
- W3C validation.
- File size.
- Server Performance.
- Scripts.
- And more
Off-page optimization
- Link Audit and Analysis, revealing
- Sites which already link to your website.
- All sites linking to your online competitors.
- Sites which link to multiple online competitors.
- Link building opportunities
- Multi-channel natural link building, featuring
- Article syndication.
- Blogosphere interaction.
- Complementary websites.
- General and industry-specific information sources.
- Link strengthening through cross-referencing.
- Online Press Release campaigns.
- Publishers advertorials.
- Business citations
- Social bookmarking.
- Social networks.
Also see Link Building and Off-Site optimization.
Measurement and Reporting
To identify:
- How your site is ranking for targeted keywords/phrases in the major search engines.
- Ranking trends across time.
Contact MediaCo for comprehensive search engine optimization (SEO) services.
9765 4616
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