Social Media Advertising - on target

Social media advertising is a rapidly expanding marketing activity in Singapore.

As the amount of time people spend on social media websites continues to increase, the more businesses are deciding to withdraw money from traditional online advertising methods (such as banner advertising) in favour of spending a greater proportion of their budgets on targeting the users of social networking sites.

With social media membership statistics as impressive as they are, it isn't difficult to understand why this is happening.

For instance, Facebook has 500 million registered users and Twitter has 175 million members. And those people using Twitter are generating 95 million tweets every day, while Facebook members devote 700 billion minutes per month to using the service.

Quite apart from these statistics, though, there is another reason why businesses see social media advertising as a very valuable service - and that is its unprecedented ability to reach highly specific audiences.

Social media users fill out profile pages with details of their location, age, interest, favourites etc., and access to such information undoubtedly makes it easier for businesses to reach their target customer.

A social media advertising strategy to suit your needs

Different social media websites offer different social media advertising opportunities. For example, Twitter's sponsored (or "promoted") tweets can be hugely beneficial to some companies, while others may be better suited to the business-centric LinkedIn network, and others will reap more rewards from the less formal setting of Facebook.

Our team of experienced Internet marketers can help you pinpoint exactly what kind of Twitter, Facebook and LinkedIn advertising your business should be spending money on, by devising a thorough and tailor-made social media advertising strategy.

And once you have adverts in place, we will continue to monitor them closely and optimise them to ensure they are as effective as possible.

Supplementing social media advertising - with marketing

In addition to implementing social media advertising campaigns, it's also important for businesses to develop effective social media marketing strategies in order to engage effectively with their existing and potential customers.

We have considerable experience of setting up Facebook and Twitter accounts and we can tailor your profiles, through quality copywriting and design, to be in line with your brand management guidelines and to excite and stimulate your fans and followers.

It is our mission to build a community of social network users around your brand. Some of the ways in which we do this are:

• Develop exciting and engaging content, which users can't obtain anywhere else.
• Source industry-specific relevant news to transmit as tweets and status updates.
• Design Twitter and Facebook pages to reflect the quality of your brand.
• Encourage interaction between fans and followers, in order to optimise the number of positive recommendations for your brand.

Effective Twitter and Facebook marketing will open up a whole new customer base to your business's products and services.