The social network generation

To provide direct interaction with your customer base in a more personal and targeted manner, we can provide your company with its own fully branded social media network.

In the last few years, social media sites have completely transformed the way people in Singapore, and across the world, use the Internet.

Globally, Facebook now boasts over 500 million members, Twitter has over 200 million monthly visitors and LinkedIn's registered users number more than 80 million.

Moreover, in a watershed moment during 2010 that seems to be a sign of things to come, Facebook beat search engine giant Google for the first time to become the most visited website in the world.

With these figures in mind, it's important for businesses to develop effective social media marketing strategies - and what better way to do that than to engage with your customers through your very own fully functioning social network?

If the release of the movie The Social Network and its resounding success at the box office is anything to go by, the concept of social media has transcended itself and is now not simply a collection of different websites that people like to use, but has become a hugely popular cultural phenomenon.

The film, which was released in cinemas all over Singapore, charts the beginnings of Facebook and tells the inspiring story of the website's founders - Mark Zuckerberg, Eduardo Saverin, Chris Hughes and Dustin Moskovitz - during the years when Facebook was first launched.

Alongside other websites such as Twitter, Facebook has encouraged people more and more to move their relationships online and it's probably safe to say that there can now be no turning back - the Facebook generation wouldn't be able to live without social networking sites.

Our team can help your business capitalise on this popularity by providing you with a bespoke social media platform.

Launch your own social media network

Your tailor-made social network can include a branded interface which sydnicates your communication to the key social sites such as Facebook and Twitter.

A major benefit of having your own social media platform, other than showing your customers that you are on the cutting edge of technology, is that you would maintain control of all tweets, status updates and all other marketing content that is submitted.

Having your own archive is very beneficial when you consider that there is no guarantee that information saved on Facebook or Twitter will remain intact indefinitely.

In addition, MediaCo can create Facebook and Twitter accounts, customise the design of existing social network accounts and set up FriendFeed, Amplify, Posterous, Wordpress and Delicious feeds to provide the critical social syndication thoughout your network.

An additional value add of a social network is that it provides a more social destination for visitors from your online marketing activity such as Facebook advertising.