What's in a Link

With external links to your website delivering votes to your site to establish trust and authority a link audit establishes where you are positioned and where you need to be.

Maximizing your website backlinks

If your website has already been online for a period of time you will likely have obtained inbound links. Evaluating these links and their value is an important first step in understanding your link graph.

• How many links do you have?
• Which pages on your site do your links point to?
• What text is used in the links pointing to your website?

Answering these questions establishes your current position and is highly likely to identify areas for quick wins in terms of link sources

Improving your link value

Using your target keyphrases to identify your online competitors gives strategic link information for identifying new channels and sources for links. Once your competitors are identified we can answer the following questions:

• Who links to your website and your competitors?
• Who links to multiple competitors but not your website?
• What text is used in the links pointing to your website?

Evaluating the data generated in answering these questions gives the most strategic sources for link sourcing, identifying your quality and relevant link sources.

To perform a link audit on your site and your competitors Contact MediaCo